Toshiba News News

That’s all, folks. As more and more companies have either marginalized or dropped Toshiba’s HD DVD player, we and the rest of the world called for Toshiba to admit defeat and let it die — but the company bravely marched on. Until now.

Toshiba Corp. President Atsutoshi Nishida announced that Toshiba would be officially dropping the format — crowning the Blu-Ray king of High-Definition Video. How did Nishida make the announcement? Like every good Japanese male — proudly and with much honor.

We’ve been covering the HD DVD/Blu-Ray battle for the last few weeks now, with Sony delivering a few key blows to Toshiba’s baby, the HD DVD. We also may have, in passing, made a few jokes about Toshiba pulling the plug and, you know, killing aforementioned baby.

So far, Toshiba hasn’t listened and kept on fighting vehemently — however, rumors are coming from someone close to the HD DVD faction at Toshiba says the company is expecting to let the HD DVD die in a few weeks.

Well, now that it may be real, it’s just not funny anymore.

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